Through my research I am interested in finding the visual characteristics of "Antidote Advertising".
"Antidote Advertising" is a term coined by Stuart Ewen in his book entitled "Captains of Consciousness".
A part of my process has been compiling various magazine ads and magazine covers from the past century that will further the visual aspect of what Antidote Advertising is. I believe that Antidote Advertising still exists but in a manner that is more subtle than blatant.
(The image on the left is the image of the Captains of Consciousness book)
Stuart Ewen describes "Antidote Advertising” and other less theoretical tactics were designed to repudiate antique beliefs which had no place in the social style of modern industrial life. Often such ads were geared to make people ashamed of their origins and consequently the habits and practices that betrayed them as alien."
Research Question: (Still in progress)
With the continuation of hyper-criticism within American culture, what are the visual characteristics of what Stewart Ewen vaguely termed antidote advertising in his book Captains of Consciousness and how can the findings be presented to an audience?
